Sports fans across the country will be able to check their Twitter timelines for the start of the 2018 regular season and other events.
As the NFL and the NFL Players Association debate what to do about the national anthem protests, the NFL, CBS and other broadcasters are putting a spotlight on how fans are using social media to communicate with each other and with fans in general.CBS Sports’ Bill Barnwell reports that a majority of the networks’ social media platforms are taking a proactive approach to managing the national debate, from the time of their broadcast to when they are showing the game.CBS News, for example, has announced it will not be using the hashtag #BlackLivesMatter for the first two weeks of the season and it will be using an alternate hashtag: #NotInOurName during the rest of the regular season.
CBSSports.com is using #BlackLove on Twitter and will be covering the anthem protests with an article on social media.
Other networks are taking different approaches.
NBC Sports is using a hashtag that starts with the word #NotMyPresident and uses the hashtag of a person with a history of protesting the president: President Trump.
Com, in a similar vein, is using the #NotYourPresident hashtag to announce its coverage of the national protests and will use an alternate name for its hashtag: Not My President.CBSSports.tv is using an #Notyourpresident hashtag to promote its coverage and will have a story about President Trump and the anthem protest in the middle of its game coverage.
On Twitter, some social media users have been posting videos of themselves at home in the midst of the protests, as well as photos of themselves in front of their homes, with the hashtags #NotinOurName and #Notourpresident.
Some of the videos have been shared more than 4,000 times.
“When we were watching this last night, you could see this great feeling of unity,” one of the players told CBSSports’ Bob Costas.
“And I think there is something to be said about that.
When people are unified, we are united.”
Barnwell also reports that the network has partnered with the American Civil Liberties Union to put together a guide for players to use on social platforms.
CBS Sports said it will work with the ACLU to help players use these tools.
“Our players are doing something that is so powerful to them and so important to the American people,” the network said in a statement.
“As a result, we have partnered with ACLU to develop a tool to help them make better decisions about how they communicate with their teammates and their fans during this difficult time.
It includes a clip from a segment of the New York Times where host Matt Lauer talks about the importance of communicating with fans during the national demonstrations.””
We’re going to work with them to help get their messages across.”CBSSports also has released a short video that highlights the difference between social media and traditional television.
It includes a clip from a segment of the New York Times where host Matt Lauer talks about the importance of communicating with fans during the national demonstrations.
“As a broadcaster, we’re a business and we’re in a business that is not a spectator sport, so we need to be able, at least in our business, to do what we can to make the fans feel better,” Barnwell reported.
“The key is that you don’t do it in the dark and it doesn’t matter if you’re at home or at work or in a locker room.
You just communicate with your fans and try to get their perspective.
It’s a really powerful thing to do.”